The "humi-suki (hoe)", a new-concept product of Aida Godo Factory belonging to the "design farm tool" series, won the Good Design Special Award of the year 2011 and received the Good Design Award of Small and Medium Enterprises.
For more information, please consult ≫this page on award.
The "Good Design Award" is a general promotion system of design sponsored by the Japan Institute of Design Promotion, a public interest incorporated foundation. The system has its origins in the "Good Design Product Selection Program (known as the G Mark System) founded in 1957 by the Ministry of International Trade and Industry (today's METI). Since then, "good designs" that contribute to the enrichment of our life, industries and the entire society have been awarded for over 50 years.
This award covers all the fields of the design and the number of prizes awarded reaches about 1,000 a year and about 38,000 for the past 55 years. The award system consists of the "Good Design Award" and several "Special Awards", and awarded designs are allowed to bear the "G Mark". According to the latest questionnaire, this G Mark was found to be recognized by 88% of the respondents. The "G Mark", which has been in existence for more than a half century since its foundation, continues to play its role as an indicator of "good design".